There’s no doubt you’ve seen RAW rolling papers in smoke shops and music videos alike. Now, the brand behind those iconic brown packages is making waves for winning a major legal victory—and for the fierce loyalty of its fans.

Major Win Against Counterfeits

RAW’s parent company, BBK Tobacco & Foods (also known as HBI Innovations), recently secured an $8.7 million judgment against multiple companies accused of manufacturing and distributing counterfeit rolling papers. The lawsuit targeted “Brocone” products, whose packaging allegedly mimicked RAW’s signature design. Before this final ruling, BBK reached a confidential settlement with NEPA Wholesale, the primary U.S. distributor of the imitation product line.

Why It Matters
Founder Josh Kesselman refers to RAW’s customers as “family,” and this victory underscores his promise to protect them from fake products. For loyal fans, it’s reassuring to know that the brand they trust is taking a stand against knockoffs that dilute the experience and compromise quality.

Expanding Influence and Trademark Triumphs
Raw has had its share of legal battles beyond just knockoffs. The brand also scored a recent win in a trademark dispute against a company marketing cannabis products called “RAW GARDEN.” In another high-profile moment, a court ruled that rolling papers aren’t necessarily “drug paraphernalia,” a decision that could have wide-reaching impact on the entire industry.

Authenticity Counts
BBK’s dogged approach to defending RAW’s reputation reflects the brand’s enormous cultural footprint. Mentioned by rappers like Wiz Khalifa, RAW has become synonymous with natural, unbleached rolling papers. Even as the company faces the occasional controversy—like questions about paper-manufacturing claims—RAW remains laser-focused on giving consumers exactly what they expect: an authentic and reliable product.

Eye on the Future
With potential plans to go public and sustained growth in the smoking accessories market, RAW is poised to keep expanding. The protective order and court rulings in these cases ensure that legitimate brands can operate without being undercut by lookalikes. And for the RAW “family,” it’s proof that the brand they love is committed to staying genuine and upholding the trust it’s earned—one rolling paper at a time.